A publicist is like the rope puller for the grand red curtain in a theatrical production - essentially invisible to both parties, especially the audience. The audience is dimly aware of the rope puller but memory of this person is vague. In fact, the audience generally does not consider how the curtain moves aside and unveils this production. And yet, this rope puller is essential. Without them, communication is impossible.
The difference between the promotion, PR and publicity is this. Promotion is for constant growth, PR is to avoid negative growth, and publicity is the jump. The spike in sales to get noticed.
Decide your objective in communicating with your target, then follow with the appropriate tools.
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