We are our own publicist!

With Toronto, at least, being well entrenched in social networking, many of us have become experts at methodically and consciously managing how the world percieves us. Whether it's deciding to "untag" ourselves, tailor privacy settings or even photograph ourselves in suits on our cell phone while writing cheques, we have revolutionized what it means to be a publicist. Like choosing what to wear everyday in the morning as a method of constucting how we are percieved, we can systematically decide how our extended network of aquaintences thinks they know us.

So What?

It's a valid question. And, if you're not actively searching for a job or in the marketing industry, does all this social networking hoopla really have any material effect on your life? Of course. The underlying justification of maintaining control of your impressions on others is none other than communication.

So, decide what you want to communicate and communicate it, with every dimension. Say what you say, in every way.

The Underworld of Publicity

A publicist is like the rope puller for the grand red curtain in a theatrical production - essentially invisible to both parties, especially the audience. The audience is dimly aware of the rope puller but memory of this person is vague. In fact, the audience generally does not consider how the curtain moves aside and unveils this production. And yet, this rope puller is essential. Without them, communication is impossible.

The difference between the promotion, PR and publicity is this. Promotion is for constant growth, PR is to avoid negative growth, and publicity is the jump. The spike in sales to get noticed.

Decide your objective in communicating with your target, then follow with the appropriate tools.